![]() When you follow and react to your competition, you’re effectively a follower. But when you compete against yourself, everyone wants to help you.” “When you compete against everyone else, no one wants to help you. Execute, get feedback, listen, and adjust. In his book Nail It Then Scale It, Stanford Professor Nathan Furr states that “entrepreneurs innovate, customers validate.”Īsk customers about their pain points but come up with a solution yourself. When asked, most customers will only offer you a variation of something they already know. With that mindset, you’ll never become a leader. Too many companies try to determine their product direction or create marketing messages based strictly on customer input. It’s fair to say this actually isn’t Simon Sinek’s quote but Henry Ford’s. ‘If I had asked people what they wanted,’ he said, ‘they would have said a faster horse.” Make sure you’re setting an example you’re proud of. This one is self-explanatory, isn’t it? As a small business owner, your team looks to you for guidance. “Let us all be the leaders we wish we had.” Those are the people you want on your team. In reality, a positive attitude and the right culture fit is much, much harder to find. A leader, however, realizes a skill is something you can teach, but attitude won’t change. ![]() But in reality, you don’t always find these people, and you have to choose between skills and attitude.Īnd that’s where most companies get it wrong. “Great companies don’t hire skilled people and motivate them they hire already motivated people and inspire them.”Īn ideal candidate is someone with an excellent attitude and a broad skill set. ![]() It’s about connecting people so that you can belong anywhere. In reality, what motivates people the most is your mission and vision of what you’re hoping to achieve with your business.Īpple isn’t about selling personal computers it’s about ‘thinking different’ and challenging the status quo. Many companies are focused on selling the features and benefits of their products. “People don’t buy what you do they buy why you do it.” Here are just a few slices of Sinek’s wisdom that will hopefully inspire you to innovate, improve and change your business to achieve better results. Sinek has dedicated his career to studying leaders of all fields to find patterns in their successes and to make that knowledge accessible to everyone who aspires to become a champion in their field. and the Wright Brothers become the leaders they were.Īnd his infamous TED Talk is just a sample of his work. In his talk, he explores what made people like Martin Luther King Jr. If you’re not familiar with Simon Sinek, you should drop what you’re doing to watch his famous TED Talk: “ How Great Leaders Inspire Action.”
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